Social Media + Online Business COPYWRITER
I’m looking for a wiz whose superpower is…written word(s)!
Hi! I’m Angela and I’m a Law School Strategy Coach. (But if you’re here, my hope is that you already knew that!) I work with new and aspiring law students to teach them the strategies to take control of their law school career before they even begin.
Most incoming law students (myself included at the time) have zero idea exactly how to “do” law school right. That’s where I come in. I show them how to craft kickass strategies to get the grades and land their dream job out of law school...but now I’m growing and I need your help!
Now, if we're going to work together, there are a few things you should know about me and my brand:
Law School Master Plan (LSMP) is my signature course + group coaching program and the focal point of my brand. In this program we take 0Ls (i.e. incoming law students) from totally clueless to law school boss so that they have a crystal clear gameplan for how to dominate law school before they begin.
I love filling my life with awesome people, so being a cool, nice human is a MUST.
My brand is growing (so exciting!) and we are constantly outgrowing our systems and creating new ones. This will be a fun role, but you have to be down for the ride.
I’m super detail-oriented, but I need to be able to shift from being in the weeds (which I love) to focus on the bigger vision for the business. That’s where you come in. I need someone who is insanely amazing at details and skilled at integration, and also has an eye for strategy. I literally want to grow my business with this person by my side.
COPYWRITER: Social media + Online business
Sound like you?
This contractor role will start at 10-12 hours per week and scale up as I do. Pay will range from $25-$35 per hour based on experience and skillset. Experience working with online businesses is required, and bonus points if you've used any or all of the systems we use in this business!
Okay, Angela. I’m liking this. What do you need me to do?
I’m so glad you asked. As our Social Media + Online Business Copywriter, you will be the lead on all things written copy. Your objective will be to foster engagement on our social media channels, clearly communicate our brand and vision (with spunk and excitement!), and drive sales of our programs and services. Your goal will be to guide each person from “Who is Angela Vorpahl?” to raving fan! Your impact will be massive and you will have creative dominion over this aspect of the business. We aren't looking for a typical "contractor.” The Copywriter will be the heart and soul of our message to the outside world and must come with some serious creativity, resourcefulness, and follow through.
Here are some of the things you can expect to do day to day
SOCIAL MEDIA COPY: You will be lead on writing all social media copy.
Create copy for social media posts (5x per week) based on ideas from a monthy content meeting to create a deeper connection with our audience that builds trust and moves them closer to becoming a client.
Craft CTAs that encourage engagement and drive traffic to the most applicable lead magnet.
Repurpose YouTube videos, IG lives, and older content into new social media posts.
SKILLS REQUIRED
Advanced understanding of how to write compelling long-form and short-form captions for Instagram (TikTok is a bonus).
Strategic understanding of captions that perform well on Instagram (TikTok is a bonus).
Ability to take a big picture content theme and break it down into individual social media posts.
EMAIL MARKETING COPY: You will be the lead on writing all email copy.
Write emails to our subscribers (2x per week) based on repurposing our best-fit social media post of the week and our most recent YouTube video (or TikTok) in a way that drives strong email open rates, CTRs, and interactions with the email content itself.
Write emails for nurture sequences that set a welcoming tone and get new email subscibers excited to be a part of our community.
SKILLS REQUIRED
Advanced understanding of how to write long-form and short-form emails that make people want to continue to read.
Strategic understanding of how to use buttons, hyperlinked text, and noticeable CTAs to drive CTRs.
Familiarity with weekly newsletters and nurture sequences.
LANDING PAGE COPY: You will be the lead on writing all landing page copy (e.g. sales pages, event registration pages, free resource pages, confirmation pages, thank you pages, etc.).
Write compelling copy that identifies pain points, clearly explains the gap and solution to the pain points, creates an emotional connection, and converts into sales of our programs and services.
We build all of our pages out in Kartra, so familiarity with or willigness to learn Kartra is a must.
LAUNCHES/SUMMITS: You will be the lead on writing all social media and email marketing copy for launches, summits, and other events.
Create copy for social media posts from strategy meetings, templates, and past launch content themes.
Write emails that promote our free events, drive live attendance, and convert to sales of our programs and services.
TECH TOOLS YOU CAN EXPECT TO USE: Kartra, ClickUp, Google Drive, Slack, Zoom
YOU’RE PERFECT IF…
Copy wizard: This goes without saying, but you must have the ability to not only write “fun” copy, but copy that fulfills a stated purpose (e.g. drives engagement in the community, creates excitement about an event, sells a program or service).
Typo-free zone: You have excellent command over all things writing (grammar, sentence structure, punctuation), and you get excited by always making sure there are zero typos of any kind.
Execution: You’re comfortable with taking the lead on converting a high-level outline of content themes for the year, quarter, month, and week, and bringing that content to life through original content writing, repurposing, and interpretation of video content.
Chameleon: You have the special skill to not only write compelling copy, but do it in my voice, style, and brand.
You take initiative to get sh*t done.
You have experience as a Social Media + Online Business copywriter.
You nerd out over details, no matter how small the task (because I totally do too).
You have used before (or are totally down to learn): Kartra and ClickUp.
You’re interested in being pushed and challenged. Joining a growing company is no joke.
You’re a numbers-driven person. You love testing out strategies to see things grow and understand why they grow.
If you’ve read this far, on your application under “name” also include your favorite emoji. This is required.
You live by the mantra “everything is figureoutable” and always check Google, YouTube, or SOPs before coming to me with a question (or even better, coming to me with a proposed solution!).